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Senior Performance Marketing Manager (m/f/d)

30.8.2019Vollzeit

Vollzeit . München

Stadt

München

Art

Vollzeit

Beschäftigungsdauer

-

Kategorie

Marketing & Kommunikation

Beschreibung

As Senior Performance Marketing Manager / Team Lead Performance Marketing at FINEWAY, you’ll help build and scale with us the 1st free instant trip planning service every traveler loves.

Anforderungsprofil

- At least three years of experience in key-disciplines of performance marketing with a proven track record of driving growth in a large-scale e-commerce or lead business.
- Demonstrated ability to manage and integrate mar-tech solutions in your approach.
- Sound understanding of state-of-the-art customer segmentation techniques, ad tech analytics, tracking set-ups and attribution models.
- Expert skills in Google Analytics and Google Tag Manager is a strong plus.
- A quick mind, structured & pragmatic, with a strong bias to action.
- A plus: first-hand experience in a fast-growing tech startup.

Deine Aufgaben

- Scaling an innovative, data-based consumer service via search engine marketing, paid social, display, affiliate & retargeting.
- Managing the performance marketing budget and channel allocation based on company and team targets.
- Making bold decisions based on sound data analytics by implementing a data-driven approach to hit KPI targets.
- Deep diving into the customer journey and optimising the relevant touchpoints of our target group.
- Buiding and growing an inhouse performance marketing team and actively managing freelancers and agencies.
- Thinking outside of the box, and beyond Google and Facebook! Identifying and scaling new channels for customer acquisition.

Dein Profil

- At least three years of experience in key-disciplines of performance marketing with a proven track record of driving growth in a large-scale e-commerce or lead business.
- Demonstrated ability to manage and integrate mar-tech solutions in your approach.
- Sound understanding of state-of-the-art customer segmentation techniques, ad tech analytics, tracking set-ups and attribution models.
- Expert skills in Google Analytics and Google Tag Manager is a strong plus.
- A quick mind, structured & pragmatic, with a strong bias to action.
- A plus: first-hand experience in a fast-growing tech startup.

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